Emerging Technologies for Enhancing Supplier–Reseller Partnerships
نویسندگان
چکیده
منابع مشابه
Emerging Technologies for Enhancing Supplier–Reseller Partnerships
Suppliers have traditionally managed their relationships in the indirect reseller channel using inefficient, labor-intensive communications processes. As a result, the tasks of managing resellers and of precisely monitoring reseller productivity in converting leads to sales have been difficult. Today, a whole new category of Web-based software has emerged to address these opportunities. Softwar...
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ژورنال
عنوان ژورنال: Industrial Marketing Management
سال: 2001
ISSN: 0019-8501
DOI: 10.1016/s0019-8501(00)00135-8